Case Study
Sheknowmics
Engineering India's first AI-native women's health platform — from zero to a full-stack product with cycle intelligence, home diagnostics, AI risk prediction, and doctor consultations.
/ THE BRIEF
The problem worth solving
Indian women have PCOS
Average diagnosis delay for hormonal conditions
Of tests are clinical or invasive — causing stigma
Sheknowmics came to Kinetic with a bold vision — build India's first full-stack women's health OS that combines non-invasive home diagnostics, AI-powered cycle intelligence, and personalised care in a single platform. No such product existed. I was brought in to architect and build the entire product from scratch.
/ WHAT WE BUILT
Five modules. One platform.
Cycle Intelligence Dashboard
Real-time cycle phase tracking (Luteal, Follicular, Ovulatory, Menstrual) with hormone level visualisation — Estrogen, Progesterone, LH, FSH — health score, regularity index, and fertility window prediction.
Home Diagnostics Shop
End-to-end e-commerce for CDSCO/CE/FDA/IVD approved at-home test kits — PCOS Panel, CerviArogya HPV DNA, Period Blood Panel, and Hormobalance. Order management, discreet delivery, and 48hr lab TAT.
Doctor Consultation Booking
Full telemedicine and in-clinic appointment booking with specialty filtering (Gynaecology, Reproductive Endocrinology), doctor profiles, ratings, and 100% confidential consultation guarantee.
Learn & AI Assistant
Daily personalised health insights, expert reads, and the Sheknowmics AI — a conversational health assistant trained to answer questions about cycles, PCOS, fertility, and more.
User Profile & Health Summary
Longitudinal health tracking with cycle summary, test history, notification management, DISHA-compliant privacy controls, and multi-language support.
/ TECH STACK
Built to scale from day one
Frontend
Next.js 14, React, Tailwind CSS
Backend
Supabase, PostgreSQL, Row Level Security
AI Layer
Custom AI assistant, Personalisation engine
Compliance
DISHA-compliant, Encrypted at rest
/ THE OUTCOME
Pre-launch. Already gaining traction.
Sheknowmics launched with a complete, production-ready platform that no competitor in India has fully replicated. With 1,200+ waitlist signups acquired organically and an NPS of 72 from its pilot cohort, the platform is primed for its public launch.
WHAT MAKES IT UNIQUE
Sheknowmics is the only platform in India that combines consumer cycle tracking, molecular diagnostics, AI risk prediction, and telemedicine in a single privacy-first product. We didn't just build an app — we built the infrastructure for a new category.
/ READY TO BUILD?
Have a product that needs engineering?
I build full-stack digital products end to end — from architecture to deployment.